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August 01, 2005

Counterpunch: The Games Recruiters Play

Sheldon Rampton offers an excellent rundown of recruiters' use of video games, datamining, and other tactics to get young people into the military services. He includes some notes from a 2004 guidebook for high school recruiters, like

• "Attend athletic events at the HS. Make sure you wear your uniform."

• "Deliver donuts and coffee for the faculty once a month.

• "Coordinate with the homecoming committee to get involved with the parade."

• "Get involved with the local Boy Scouts. ... Many scouts are HS students and potential enlistees or student influencers."

• "Offer to be a timekeeper at football games."

• "Contact the HS athletic director and arrange for an exhibition basketball game between the faculty and Army recruiters."

How about a spelling bee?

Posted by Joshua Breitbart on August 1, 2005 | Permalink


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do you have any good counter recruitment flyers?

Posted by: jamie | Aug 2, 2005 11:19:11 AM

The US Army Recruiting Command (USAREC) maintains all its regulations online, including the School Recruiting Program Handbook.


"The purpose of this handbook is b. To provide a school calendar of events
and significant activities and ensure an Army presence in all secondary schools. School ownership is the goal."

6-4. Marketing the ASVAB a. As a recruiter, one of your most important
responsibilities will be arranging the ASVAB in your schools. This process is called “Marketing the ASVAB.”

Chapter 7 Education Incentives 7-1. General

Over the years individuals have stated that money for college was one of the dominant reasons for their enlisting in the Army. In response...the Army offers six programs that provide financial assistance to attend college during and after service. They are the MGIB, ACF, Selected Reserve GI Bill, Loan Repayment Program (LRP), eArmyU, and tuition assistance (TA)....

7-2. Purpose a. To encourage college-capable individuals to defer their college until they have served in the Army.


Posted by: TOdd Boyle | Aug 2, 2005 12:56:40 PM

Are you kidding me? Why don't you spend your time more constructively. The military has done it's job since the Revolutionary War so the citizens can spend their time on this bull? Look, keep finding ways to dodge the draft, but let the young people of America decide for themselves what they want to do. Would you rather have the draft, where people will be defending this country that don't want to do the job... or would you rather have individuals that volunteer to do it. Take a step back and see what would happen to this country without a military. Countries would line up to take a number just to get a chance to take over this great land.

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